Rediscovering Your Business, Your Way: Coaching for Purpose-Driven Entrepreneurs
Running a business isn’t just about making a profit—it’s about making an impact. It’s about building something that aligns with your values, fuels your creativity, and supports the life you want to lead. But what happens when your business starts to feel like a stranger? When the harder you work, the further you seem to drift from what once inspired you?
That’s where coaching comes in. Not as a rigid blueprint for success, but as a way to reconnect with what made you start in the first place.
A Journey Across Industries, A Wealth of Experience
With over 25 years of experience spanning interior design, engineering, recruitment, and retail, I’ve seen businesses from every angle. I understand the challenges entrepreneurs face—whether it’s standing out in a crowded market, regaining creative energy, or making decisions that truly align with their purpose.
Many business owners come to me when they’ve lost their connection to their brand. It feels like falling out with a friend—you love them, but you just can’t see eye to eye anymore. Together, we work to realign their vision, regain their focus, and reignite their enthusiasm.
Because running a business takes up so much of our lives, it should be as fulfilling as possible. And when it isn’t, it’s time to ask the right questions.
Silencing the Inner Critic
For many entrepreneurs, the biggest obstacles aren’t external—they’re internal. That little voice in your head telling you:
- “You need to be more confident.”
- “Success looks like this, not that.”
- “You should be further ahead by now.”
The truth? That inner critic often does more harm than good. My coaching approach isn’t about forcing confidence—it’s about quieting that noise so you can hear what’s really important. Sometimes, that means shifting focus entirely. Writing wildly instead of critically. Exploring the ‘worst-case scenario’ and realising it’s not so bad. Allowing space for instincts and creativity to take the lead.
Because deep down, you already have the answers. Coaching helps you listen to them.
Business, Life & The Courage to Change
I don’t just coach businesses—I’ve built mine through some of life’s most difficult seasons.
Menopause, family dementia, cancer, grief. Gaining weight, losing patience, learning to ask for help. Facing honesty that felt shocking but also freeing.
These experiences reshaped how I view success. I had to learn the difference between privilege and responsibility. Between what truly needed my attention and what I could let go of. Between what I held onto out of guilt and what I pursued because it truly mattered.
And I bring that understanding to my coaching—helping business owners build success on their terms, without guilt or burnout.
Building Businesses with Purpose
I work with business owners who want to create something meaningful—who don’t just want to blend in, but stand out for something that matters. Whether it’s redefining their purpose, making ethical decisions, or ensuring their work aligns with their values, I help them gain clarity and confidence in their direction.
That’s why I’m a proud member of the Good Business Charter, Conscious Entrepreneurs, and the Federation of Small Businesses. Because I believe that doing good is good business.
Your Business, Your Way
At its core, my coaching is about one thing: helping you build a business that works for you. That supports your wellbeing. That aligns with your values. That gives you space to create, grow, and thrive.
Because when you reconnect with your purpose, everything else flows.
Here’s the link to a call with me that’s free, not just financially but of any pitch to work with you. It’s a call purely to meet and see if we connect.
What could go right, right? 😉
If you’re tired of feeling like business doesn’t fit into your life, if you’re ready to build something that’s a reflection of who you are, then let’s work together. I’ll help you find the balance between professional success and personal fulfillment. Together, we’ll craft a strategy that embraces your individuality, celebrates your strengths, and allows you to thrive in both business and life.
