Case study: Hazel Boyd

It was such an amazing journey working with Hazel, who, like a lot of us, was a little shy about selling herself, but now we can see just what her design business has to offer. And it’s amazing!

The Brief:

Hazel and I joined forces in January 2020 to reframe the Hazel Boyd Interiors profile, social media and story.

Having met such a passionate designer.  It was time to show Hazel’s audience where all this creativity and success had come from.  And how clients would benefit from all the experience brought to every unique project.

The Action:

Our first step was to highlight the array of skills that Hazel has to offer.   Then we wanted to bring into focus how clients benefit by having an Interior Designer on their project.

Following this up with an amazing story.   How, never losing her passion, working so hard, channeling all herself-belief and with a great eye for design put Hazel in the perfect position to start Hazel Boyd Interiors.  And what an exciting story it is, find out more by visiting Hazel’s website.

We took each element of the business in stages.  Allowing us to focus in detail on creating a visually stunning, skill highlighting website.  Paired with the business social media platforms that would showcase Hazel and all of the design offerings in an engaging and professional way.

It was such an amazing journey working with Hazel, who, like a lot of us, was a little shy about selling herself, but now we can see just what her design business has to offer.  And it’s amazing!

Hazel has been creating design schemes, even without visiting homes or businesses during COVID-19 lockdown.   And turning these stunning schemes into visual masterpieces.  Making client projects instantly visible in 2D and 3D.  How brilliant for those of us that don’t have this kind of vision, and also to see in full colour, with furniture, lighting and so much more!

For over 25 years Hazel has been sourcing products from interiors shows and exhibitions.  Making sure that every detail is thought through and gives every project that personal and unique style, representing your home or business perfectly. Your #PersonalStyleDNA.

The Results:

Having successfully worked throughout the pandemic, Hazel has adjusted her business offering to fit many different requirements.  This is an amazing feat and has improved business confidence both personally and within the industry.

Now the website is a stunning showcase of the skills that Hazel was hiding from full view.  Her social media channels are confident and visually engaging.  And finally Hazel is positively brimming with ideas, regarding home offices, restyling home working spaces so they function day and night and so much more.

“What immediately impressed me with Clare was her knowledge and talent for getting to know you and your business.   Offering a personally focused programme to follow.  With clearly set out milestones and goals”
Hazel Boyd
Interior Designer

“I started working with Clare a few weeks before the lockdown 2020.  Clare always approaches meetings with so much enthusiasm and inspiration.  And has given me lots of homework to do through the lockdown period!  The best result I could ask for is the insight Clare has given me.  I am learning and developing new skills to help my business move forward. 

“Clare isn’t just about supplying a business service!  She is a passionate advocate of supporting local businesses and communities, so important in these times.  My partner summed Clare up whilst being in the same room on a recent Zoom meeting.  I wasn’t aware that he was listening but when I came off the call he said ‘she’s just brilliant’, I couldn’t have put it better myself!”


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