Case Study: Building Confidence and Connections with Beacon Coaching
At Focus & Growth Coaching, I believe in creating relationships that extend far beyond formal sessions. This case study with Lisa Tyler, founder of Beacon Coaching, perfectly illustrates how coaching can become a long-term partnership that supports personal and professional growth.
Background
When Lisa first approached me, she was in a significant transitional phase. Having spent 20 years balancing full-time and part-time employment, she was ready to fully embrace coaching as her new career path. At the time, she was juggling her accreditations, parenting her two children, and a carer for a close friend.
Lisa’s biggest challenge was articulating who she was as a coach. Moving away from her corporate life made her realise the value of her experience in leadership, team management, and operational strategy. She wanted to confidently position herself as a coach for startup founders and SMEs while aligning her services with her expertise and values.
Our Goals and Approach
Lisa and I worked together on several key objectives:
- Clarifying Her Coaching Identity: We explored her background to highlight her unique strengths and the types of clients who could benefit most from her expertise.
- Building Credibility and Visibility: Lisa aimed to register as an associate coach for various organisations and strengthen her LinkedIn presence by seeking recommendations and reconnecting with former colleagues.
- Leveraging Technology: Initially hesitant about tech, Lisa embraced AI and productivity tools to streamline her workflow and repurpose content for blogs, newsletters, and social media. (Always creating and humanising her content around AI)
- Defining Her Value Proposition: Through a detailed SWOT analysis, we identified Lisa’s strengths and opportunities. This helped align her messaging across her website, LinkedIn profile, and marketing materials.
- Creating a Bold Brand: Lisa chose a pop-art theme for her branding — symbolising the dynamic, transformative nature of midlife, a key focus in her coaching.
The Results
Over time, Lisa achieved incredible milestones:
- She confidently registered as an associate coach with multiple organisations and began receiving new opportunities for workshops and partnerships.
- Lisa’s network grew significantly, with past colleagues and clients actively recommending her services.
- By embracing technology, Lisa transformed her approach to content creation, allowing her to focus more on her passion for coaching.
- Her new pop-art-inspired branding brought energy and distinctiveness to her marketing materials, perfectly aligning with her midlife coaching niche.
- Lisa’s ability to balance her professional and personal commitments improved, giving her more freedom to enjoy the work she loves.
The Ongoing Journey
Although our coaching sessions formally ended, my connection with Lisa remains strong. In a recent catch-up, I was thrilled to see her thriving. She continues to explore new methodologies, like the innovative ‘On the Mat’ approach, which focuses on how we respond to pressure and transactional relationships. Lisa has even invited me to experience this firsthand — a testament to the collaborative nature of our relationship.
Lisa is also a passionate supporter of Conscious Entrepreneurs, regularly recommending me and others in her network. Her journey shows how coaching relationships can evolve into long-term partnerships built on trust, collaboration, and mutual growth.
Key Takeaways
- Coaching is more than a series of sessions; it’s about fostering lasting connections that inspire confidence and drive growth.
- A clear value proposition and branding can transform how a coach is perceived and engaged by their audience.
- Leveraging tools and technology can free up time for creativity and strategic focus.
Lisa’s story is a testament to what’s possible when coaching, collaboration, and community come together. Her progress inspires me, and I look forward to seeing her continued success in the coaching world. Connect with Lisa here.
Let’s Create Something Tailored Just for You
If you’re tired of feeling like business doesn’t fit into your life, if you’re ready to build something that’s a reflection of who you are, then let’s work together. I’ll help you find the balance between professional success and personal fulfillment. Together, we’ll craft a strategy that embraces your individuality, celebrates your strengths, and allows you to thrive in both business and life.
