The challenge
Sarah approached me with a clear but unfinished idea: to give her coaching programme a visual identity that reflected its core philosophy – growth, resilience and the healing power of the rest. She also wished to expand her forest-bathing offering, bringing it to life locally.
Key objectives:
- brand creation – develop a colour palette, logo, and visual language that embodied “Blooming People”.
- digital presence – refresh Linkedin and website to communicate the new brand and expanded services.
- building the vision – using my group workshop to deep dive the experience with 1:1 coaching sessions that went deeper into the tools, income, and ways of working sustainably.
The Process:
Our work was complemented by an incredible designer and web developer who took our coaching sessions and created the gentle sapling logo, uplifted and improved our words, and brought colour and purpose into the Blooming People Partnership.
Sarah described the sensations she wanted clients to feel: calm, grounded, and uplifted. Drawing on her coaching language – “self-compassion, presence, and nature as a therapeutic backdrop” – we translated these emotions into a palette of deep greens, sunrise oranges, and soft earth tones.
The design reinforced Sarah’s signature method of walking side-by-side in nature, a practice she describes as “incredibly freeing and has a very powerful impact on relaxed and creative conversation”.
Results:
Sarah is now known and renowned for her support of nature based therapies alongside neurodivergent coaching and compassion in the workplace.
An aligned visual identity with therapeutic experience, creating an authentic, memorable brand.
Shifting our understanding of forest-bathing as a way of reducing anxiety and cortisol, breathing the chemicals released by trees to improve our immune system, and sitting into some treelaxation.
Sarah’s journey illustrates how mindful coaching, purposeful design, and collaborative ecology can together cultivate a flourishing practice – literally and figuratively.
A Note:
We are constantly evolving, emotionally and physically. As we age we may better understand how nature has always been there for us, supporting and healing. Embracing the time we need to give ourselves to settle into our latest decade.
Focus & Growth Coaching was set up to support those shifts that need to be shared. Ensuring our audience, customer, client… is aware of who we are, what we wish to offer, and how to be part of that wonderful journey.
This is where my 1:1 Growth Coaching programme and Workshops are perfect.
Giving you the opportunity to work with me long term, as with Sarah, and short term when one part of your business needs dedicated time to develop and flourish.
Why I’m sharing this case study
Because so many talented, purpose-led business owners think they are the only one:
- who feels stuck
- who feels overwhelmed
- who wants to step back
- who knows they’re capable of more but can’t see the path clearly
This is exactly why coaching exists.
And this is what the first step can feel like when you’re held with care.
If this sounds like you… here’s your invitation:
I take on a small number of long-term coaching clients each year.
My 6-month programme (from £2,500) is where the real transformation happens.
Identity, clarity, structure, visibility, confidence, and sustainable growth.
If you’re reading this thinking:
“It’s time… I need this space too.”
Then let’s talk.
Send me a message: “Can we explore this?”
Or
Book directly via my free call links.
No pressure.
No hard sell.
Just you, me, a warm conversation. And the beginning of your next chapter.
If this has inspired you and I’m the caring coach you’ve been looking for.
Check out my workshop and coaching options here or book a free call to talk it through here.
With purpose
Clare
If you want to work with a values-led coach who’s aim is to connect you with growth and purpose without losing focus and purpose. Book a call – it’s free
What could go right?…
