{"id":5730,"date":"2023-10-04T18:08:15","date_gmt":"2023-10-04T18:08:15","guid":{"rendered":"https:\/\/www.cmrfocusandgrowth.co.uk\/?p=5730"},"modified":"2023-10-06T13:18:22","modified_gmt":"2023-10-06T13:18:22","slug":"find-your-purpose","status":"publish","type":"post","link":"https:\/\/www.cmrfocusandgrowth.co.uk\/find-your-purpose\/","title":{"rendered":"Finding and sharing your business purpose"},"content":{"rendered":"
In the past, businesses were often seen as solely profit-driven entities. However, in today’s world, consumers and employees are increasingly demanding that businesses have a higher purpose than simply making money.<\/span><\/p>\n A business purpose is the reason why a company exists beyond making profits. It is the company’s underlying motivation or driving force that shapes its strategy, culture, and decisions.<\/span><\/p>\n A strong purpose is essential for building a successful and sustainable business.<\/span><\/p>\n First<\/strong>, it provides clarity and direction for the organisation. It helps everyone understand why the company exists and what it is trying to achieve. This can lead to better decision-making and more effective execution.<\/span><\/p>\n Second<\/strong>, a strong purpose can help to attract and retain top talent. Employees are more likely to want to work for a company that has a mission that they believe in. And when employees are engaged and motivated, they are more productive and innovative.<\/span><\/p>\n Third<\/strong>, a strong purpose can help to build a strong brand identity.<\/span><\/p>\n Consumers are more likely to support brands that align with their values.<\/span><\/strong><\/p>\n And when a company has a clear and compelling purpose, it is easier for it to connect with consumers on an emotional level.<\/span><\/p>\n Finally, a strong purpose can help a company to make a positive impact on the world. Businesses can use their resources and expertise to address social and environmental challenges. And when businesses do good, they can also do well.<\/span><\/p>\n These businesses are all successful, but they are also making a positive impact on the world. They are proof that businesses can be both profitable and purposeful.<\/span><\/p>\n If you are a business owner, I encourage you to think about your company’s purpose.<\/span><\/strong><\/p>\n Q: What is the reason why your company exists beyond making profits?<\/span><\/p>\n Q: What are you trying to achieve?<\/span><\/p>\n Once you have a clear understanding of your purpose, you can start to align your business strategy, culture, and decisions accordingly.<\/span><\/p>\n And if you are a consumer, I encourage you to support businesses that have a strong purpose.<\/span><\/strong><\/em><\/p>\n When you buy from these businesses, you are not just buying products or services.<\/span><\/strong><\/em><\/p>\n You are also supporting their mission to make the world a better place.<\/span><\/strong><\/em><\/p>\n A strong purpose can help to build a strong brand identity.There are many benefits to having a strong business purpose.<\/span><\/strong><\/h3>\n
Here are some examples of businesses with strong purposes:<\/span><\/h2>\n
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If any of the above got you thinking there may be gaps in your business plans or model, let’s book a free session, here’s<\/a> your link<\/a>.<\/h3>\n
Working together, uniting your goals with your actions.<\/h3>\n","protected":false},"excerpt":{"rendered":"
\nConsumers are more likely to support brands that align with their values.<\/p>\n","protected":false},"author":2,"featured_media":5731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"yoast_head":"\n